Guest: CRAIG PAGE

Welcome to Credit Union Conversations, hosted by Mark Ritter, CEO of MBFS, a business lending CUSO serving clients across the United States and Puerto Rico. In this episode, MBFS CEO Mark Ritter and a guest from his team catch up on the latest happenings at MBFS, the credit union industry, and other odds and ends.

IN THIS EPISODE:

  • (00:00) Introduction: Meet Craig Page
  • (02:54) New ways of making a positive customer experience
  • (05:44) Outdated ways of advertising, the Sunday newspaper and Black Friday shopping
  • (08:42) The new ways of networking and connection: LinkedIn and Social Media like TikTok
  • (12:49) MBFS is hiring – reach out to Mark by video call

KEY TAKEAWAYS:

  • Digital transformation has shifted business lending from traditional methods, such as cold calling and print ads, to platforms like LinkedIn, enabling more authentic and efficient connections.
  • Customer experience is now king. Instead of focusing on volume-driven sales tactics, successful business lenders prioritize building relationships and delivering a seamless customer experience, which drives long-term loyalty and referrals.
  • As in-person meetings decline, adapting marketing strategies to virtual environments through video calls, social media, and personalized digital content is essential for staying relevant and competitive.

RESOURCE LINKS:

Mark Ritter Website
Mark Ritter – LinkedIn
Craig Page – LinkedIn

Mark Ritter is the CEO of MBFS and an expert in credit unions and business lending. His primary role at MBFS is overseeing the strategy of helping credit unions assist members with business needs and consulting with credit unions on planning the delivery of services to their membership.