Guest: Miri Rossitto

MBFS and Miri have had an amazing journey together, and I’m thrilled to chat with her today. Tune in as she shares her extensive expertise in marketing and brand development. Miri also offers a unique take on AI and social media platforms. I hope you enjoy this episode of Credit Union Conversations.


  • [2:22] Miri describes how Cowe Communications has evolved over the past nine years
  • [5:18] How do you tell if you are selecting the correct marketing firm to assist you in business, and what questions to ask
  • [10:01] How AI will be a game changer in the industry
  • [16:06] Miri advises when non-creatives throw their personal preferences on overall business strategies without knowing what media their target audience consumes
  • [20:09] Mark asks what media that was effective 10 to 15 years ago isn’t working and the benefit of the LinkedIn platform if done properly
  • [31:15] Discussion about TikTok


  • If someone solicits your business, ask them about their experience in your industry
  • A marketing firm’s goals should align with your goals and vision; if they haven’t asked about your goals, this is not the company for you
  • AI is an excellent tool for some applications; however, it lacks the personal relationship aspect for long-term ventures. It works well for suggesting ideas, but it takes a human to craft the best product


Mark Ritter Website
Mark Ritter – LinkedIn
Miri Rossitto – LinkedIn
Miri Rossitto – Email
Cowe – Website


Mark Ritter is the CEO of MBFS and an expert in credit unions and business lending. His primary role at MBFS is overseeing the strategy of helping credit unions assist members with business needs and consulting with credit unions on planning the delivery of services to their membership.

Miri Rossitto is the current CEO of Cowe Communications, a business and brand development firm specializing in strategic communications. Headquartered in Calabasas, California, Cowe’s dynamic in-house team partners with companies and organizations of all sizes to help make them more efficient, wildly memorable, and significantly successful.