We all say we want to help small businesses but sometimes struggle to help growing businesses meet their cash flow demands. Mark and Pat talk about the challenges of wrapping your head around the credit culture, risk, and management of properly funding small business owners at the credit union.


  • [02:27] Pat shares his banking and credit union background.
  • [04:08] How were people trained in the ’80s to learn commercial lending from the ground up?
  • [07:44] How did Lendovative get started, and what is the vision?
  • [10:56] What are the statistics that support opportunities for credit unions to service small businesses?
  • [17:07] Pat discusses the funding of small businesses and finding the middle ground of overseeing lines of credit and how meaningful the relationship between the borrower and the lender is.
  • [25:21] Lendovative will  partner with MBFS to provide new technology to assist credit unions in their day-to-day practices.


  • Lendovative is a company that puts lenders and borrowers on the same page, and they can increase transparency and communication.
  • The growth in small businesses from 2019 to today went from 31 million to 33 million.
  • The goal of a credit union should be to have a complete relationship with a client. That is achieved by having their checking, savings, and loans all serviced by the credit union.


Mark Ritter – Website

Lendovative Website


Pat True After a long career helping financial institutions at Jack Henry, Patrick True has transferred to become the President of Lendovative. Lendovative’s mission is to support community-centered financial institutions in the United States by empowering them to enhance business-client relationships while reducing credit risk.

Mark Ritter is the CEO of MBFS and an expert in credit unions and business lending. His primary role at MBFS is overseeing the strategy of helping credit unions assist members with business needs and consulting with credit unions on planning the delivery of services to their membership.