Guest: Bob Brant

Mark and Bob talk about the evolution of credit unions’ relationship with auto dealers and indirect financing, what the pandemic was like, and what it is like to finance vehicles these days.


  • [:51] Mark describes why he needed to purchase his first pickup truck
  • [2:24] Bob shares his professional background 
  • [4:08] Discussion about liquidity and interest rates
  • [8:13] Bob discusses lending during the pandemic and how the value of automobiles has risen
  • [11:18] The value of a Tesla and the impact of the battery cost and which are the better-selling vehicles
  • [17:47] Discussion of the inventory of new vehicles and how online shopping has impacted the credit union business in terms of providing loans
  • [24:05] Bob talks about the due diligence needed to work with a  dealership


  • During the pandemic, parts were difficult to source for new cars, and dealers had low inventory. They realized that they didn’t need to carry such a large inventory because people would wait for a car they had ordered.
  • The impact of purchasing batteries for cars like a Tesla hasn’t been felt yet. It will be interesting to see whether a vehicle with a new battery will have a higher value.
  • Online shopping has impacted the car lending business. The finance companies show up on a drop-down menu, and credit unions won’t have a significant space to be seen.


Mark Ritter Website
Mark Ritter – LinkedIn
Keystone Lending Alliance Website


Mark Ritter is the CEO of MBFS and an expert in credit unions and business lending. His primary role at MBFS is overseeing the strategy of helping credit unions assist members with business needs and consulting with credit unions on planning the delivery of services to their membership.

For the past 15+ years, Bob Brant has been the CEO of Keystone Lending Alliance. KLA is a western PA-based CUSO specializing in facilitating auto financing for members throughout the northeast United States