Guest: John Ballantyne
Deposits. Everyone is looking for them, and no one seems to have the magic bullet—except John Ballantyne. Mark and John discuss the benefits of a commercial deposit focus and strategies to succeed in this line of business.
IN THIS EPISODE:
- [0:44] Mark explains what today’s episode is about.
- [2:12] John discusses his background and how he became CEO of Tru Treasury, and he talks about being a Blackhawk helicopter aviator.
- [4:43] John goes into the details of starting Tru Treasury during Covid.
- [8:59] Mark and John discuss why knowing which core system is used is important.
- [13:58] John and Mark reflect on how in 1998, the rules changed to permit credit unions to engage with businesses and what makes a credit union successful in meeting the needs of a business member.
- [20:17] John says credit unions are about people helping people and how if you have the right services, the deposits will follow.
- [27:03] John advises credit union executives on the best opportunities over the next few years and taking advantage of low-hanging fruit.
- [4:51] John describes how he had time to figure out the treasury management services and be a third-party provider to credit unions.
- [9:16] John discusses why you need to know the core system the credit union is using.
- [15:29] John describes what makes a credit union successful when serving the complete business member.
John Ballantyne has been the CEO of Tru Treasury since its founding. After a distinguished career in the US Army, John spent several years working in the treasury management area for a large bank and owning his own financial services firm.
Mark Ritter is the CEO of MBFS and an expert in credit unions and business lending. His primary role at MBFS is overseeing the strategy of helping credit unions assist members with business needs and consulting with credit unions on planning the delivery of services to their membership.